Tech Scene in Berlin

Last week I traveled to Berlin for Tech Open Air 2014 (#TOA14). A great event organized in a nice location in the city center. Having also a great weather, participants of the event could be inside the building listening to some insightful discussions, or outside in order to network with each other and exchange thoughts and ideas. After spending 2 days in Berlin, these are my top observations.

  1. Hardware is the new sexy.

Nowadays everybody is talking about hardware. Not necessarily high tech and science but hardware. Mixing software with hardware, creating cool devices that people will use, in parallel with their smartphones. Be it commercial electronics, small gadgets or sensors for developers, hardware is everywhere. In Berlin a new hardware startup (wannabe) can make its first steps relatively easily. In the city operates Fab Lab, a hackerspace providing all the necessary tools for someone to make the first steps and create functional prototypes. There you will be surrounded by other hardware hackers, exchange ideas and help each other. Berlin is also the home base of the newly launched, the hardware accelerator of Berlin. This is not the typical business accelerator, as it only lasts less than 2 weeks, provides no investment and requires no equity. Still, it is a great first step towards commercializing a prototype. Last but not least, after 2 days in the event I saw that Hardware gets the attention nowadays. Big corporates are ready to move and support hardware startups and techies are giving more and more importance to hardware. This explains why most of the hardware events of #TOA14 were full of people.


  1. 3D printing is everywhere

“3D printing is here to stay and will change the world as we know it”. Many people have made this statement and probably it is true. The ability to easily create physical objects, sharing a lot of the characteristics of the digital world can have unlimited applications. Hackerspaces are fully equipped with 3D printers in various sizes, to help hackers create the new devices. But also while walking within #TOA one could see 3D printers all over the place. The one that caught our attention was a massive 3D printer with dimensions 1mX 1m X 1m, printing furniture as an example.



  1. A Lot of women in the tech scene

I have been hearing lately that we need more women in tech and in the startup scene. I even know that certain tech media are making whole campaigns on that matter. I am not aware of the exact numbers, but for sure the Berlin tech scene doesn’t seem to have any issue on that matter. The whole event was full of women. Some of them were members of the teams, others co-founders or founders. Still I did not meet any female developer, but on the other hand this also might be due to the fact that I was looking for hardware/high-tech startups and therefore paying less attention to traditional software companies.


  1. Berlin is an amazing city to live

Except from a developing startup scene, Berlin is the German capital and as such a great city to live. The city is multicultural and you hear English being spoken a lot. The city has great restaurants, numerous bars and many beautiful neighborhoods.



Startup-Climate Reports and What Do They Mean to You

This post is written by Sophia Kirova and firstly appeared at the Startupbootcamp HighTechXL blog.


As an entrepreneur, there is probably one question that keeps coming to your mind – what is the best place to base your business? Everyone tries to establish the most fruitful soil for their product and many realise “home” might not be it.

Some regions have certainly gained the fame of being startup Meccas and righteously so. Just think of Sillicon Valley, the industrial powerhouse of the world with the strongest drive to experiment with new technology, Seattle, Los Angeles, New York City, Boston, Tel Aviv, to name the veterans. But, hey, we are living in entrepreneurial-boom times, so the USA list-toppers are constantly being challenged by their runner-ups and the newly emerging hubs.

There is a lot of discussion and research going on on on this topic. In 2012 Startup Genome issued a substantial report, listing the top 20 startup ecosystems. In 2013 Forbes classified the 15 most inventive cities, Wired pinned some 10 hot startup capitals in Europe, and Fortune – some 7 worldwide. This year the London Financial times published their “European Cities and Regions of the Future” report, according to which London, Helsinky, and Eindhoven lead the progress. It’s a lot of data, stats, numbers and jargon, all supposed to help you get the bigger picture. It’s a blast of relevant information to consider but also to take with a pinch of salt.

Thing is, all these index different factors to make the final ranking. For example, Startup Genome used eight criteria – startup output, funding, performance, entrepreneurial mindset, trendsetting, support, talent, and differentiation. Forbes digged only into patent density, whereas Financial Times considered more than 15 investment indicators.  Many times such reports lack data on specific regions, the result being that serious competitors such as Asia in general or Russia, with the exception of Moscow, are left out.

Compared to this report from 2012 when only 4 European cities entered top 20 – Moscow, London, Berlin, and Paris, now there is more and more attention being placed on the Netherlands, and in particular Amsterdam and Eindhoven, on Istanbul in Turkey, and the so-called Eastern Europe region where startups such as the Latvian and the Bulgarian Flipps pulled in investments of nearly 2 million.

Before you get lost in all the statistics and charts, we suggest you to always look for these 9 factors:


  1. Legal freedoms – mostly covered in the annual Competitiveness Index  report by the World Economic Forum. It’s essential that host country’s regulations allow you to develop your business growth. In the Netherlands for example, there is a startup visa proposal to be passed on soon.
  2. Economic stability  – indications are mostly the GDP, on the one hand, and the Direct foreign investment (DFI) in a country, on the other.
  3. Economic stability  – indications are mostly the GDP, on the one hand, and the Direct foreign investment (DFI) in a country, on the other.Permeability of the ecosystem – this is to say how well you will be received in the business circles that you are interested in, how willing people will be to share their knowledge, insights and good practices, and introduce you to their network. This might count more than the entrepreneurial mindset.
  4. Private investment – in case you do not find it in a report, make sure to do your homework on the available funds, active VC’s, and Angel networks. They will be crucial for your take-off.
  5. Fiscal regime – when all of the above are secured, take taxation into consideration. Countries such as the Netherlands for instance, are considered tax-friendly for startups.
  6. Culture – if the nation is open-minded, outward-looking, multi-culti, and innovative, chances are that if they find your product worthy, the rest of Europe will too.
  7. Resources – consider factors closely related to your business such as labour force, logistics, telecommunications, quality of life and purchase power, test and research facilities. If you are a hardware startup, make sure to check the supply chain possibilities – import rates, harbours, airports, etc.
  8. Lifestyle – you cannot make it there unless you like it! It’s something you will never find in a report but at least you can check things like unemployment, climate, leisure, food, happiness rates and anything that makes you pack your bags and leave.

Infographics and quotes by EY.

We hope to have cleared the horizon a bit. We’d love to hear your comments and suggentions here to expand the discussion. Cheers! @Sophia


10 reasons to apply to Startupbootcamp HighTechXL

This article originally appeared at the blog of Startupbootcamp HighTechXL. You can find it here.

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Startupbootcamp HighTechXL is the best accelerator in Europe, focusing on High Tech companies. We are looking for startups and early stage companies active in the areas of advanced robotics, advanced materials, autonomous vehicles, medtech and healthtech, energy storage, clean tech and 3D printing. This is not a typical business accelerator, but rather an accelerator on steroids. In November we will announce the 10 companies that will participate to the second Startupbootcamp HighTechXL program. Below you can find a list of 10 reasons to apply for our program.

1. We are not the typical accelerator.

  • Hundreds of accelerators exist worldwide, focusing on software, media and web startups. We have a clear focus on High Tech hardware. We understand the differences and special issues that high tech companies our facing and bring a lot of relevant entrepreneurial and investment experience.

2. We can open any door, worldwide

  • Startupbootcamp has an excellent mentor network in place of relevant professionals. Investors, entrepreneurs and executives in the high tech industry. Our mentors have embraced the accelerator program so much that they are constantly willing to open up their personal network to the participating companies. With such exceptional people on board, we dare to say that we can open any door, worldwide.

3. We are located in Eindhoven, the most inventive city in the world.

  • Eindhoven was recently named by Forbes as “hands down the most inventive city in the world.”  This specific study was based on patent density; one of the most commonly used metrics for mapping the geography of innovation. According to OECD, Eindhoven produced 22.6 patents per 10,000 residents, surpassing by far San Diego, which took the second place with 8.9 patents per 10,000 residents

4. We are part of the greatest High Tech Ecosystem in Europe

  • Eindhoven is the High Tech capital of Europe. Home to Philips, NXP, ASML and Oce amongst others, it has a whole ecosystem evolving around the High Tech industry.

5. You will have an office in the High Tech Campus Eindhoven

  • The heart of the high tech ecosystem in Eindhoven beats in the High Tech Campus. Philips used to have here its R&D center. Today the campus is an ambassador of open innovation and has more than 135 companies, from startups to big multinationals like Intel, at a walking distance. Companies that have the potential to be your leading customer or supply chain partner.
  • For a period of 6 months you will have a free office space in the High Tech campus. But even after this period, you will have access to low cost office space, in the HighTechXL Plaza, the startup hub that High Tech Campus is developing.

6. You will have access to a great talent pool of engineers and managers

  • Having Philips, NXP, ASML and more global OEMs in the same neighborhood, Eindhoven is full of other Tier 1 and Tier 2 suppliers of these companies — and of course full of highly skilled engineers from all over the world, willing to join any innovative entrepreneurial initiative.

7. You will be based in the center of Europe

  • Startupbootcamp HighTechXL is based in the center of Europe. One can take the plane and be in an important meeting in London within an hour; take the train to Brussels, Paris, or Germany; or take the car to drive in any city in Europe.

8. We are the best accelerator in Europe

9. EY is a co-founder of the program.

  • EY (former Ernst&Young), the global leader in Professional Services is a co-founder of the program. Participating companies will have access to the professional support and network of EY. Throughout the program, EY will host open days, where its consultants and business professionals will be available to solve any organizational, legal or financial issue.
  • Having EY actively involved in the program, opens up an enormous business network in every industry.

10. Last but not least, you should apply to Startupbootcamp HighTechXL because it is great fun. We will start a journey together and the first three months will be only the beginning. It will feel like a climbing a mountain. There will be moments with disappointment and there will be moments with great satisfaction. It will feel like a roller coaster. But in the end, this is entrepreneurship.

Don’t wait any longer – Go to and Apply now for our accelerator!

The VC view on the CEO. The role that can make or break it..

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When VCs evaluate a prospective investment, the founding team is one of the most important considerations. Most VCs consider it the most relevant aspect, openly stating that they are willing to back up great teams with not so great ideas than great ideas with mediocre teams.


Although management teams can comprise of various people and roles, with the possible exception of the CTO, the CEO is the most important member of any given management team. VCs must feel comfortable that a particular CEO will make the venture fly. In general Venture Capitalists are looking for the following 5 skills when evaluating the CEO.

  1. Leadership.

Leader is a person who allows others to perform at the best of their abilities. And every start-up needs a great leader. The ability of the CEO to lead, motivate and manage his team is crucial. A startup feels like constantly being in a roller-coaster and without a strong leader many people might be scared and tempted to leave early. The strong leadership ability most of the times comes with experience. This is the reason why often, the most popular candidates for filling up a CEO position, among VCs at least, consist of executives of large, proven corporations.


  1. Decision making ability

The number of decisions any startup needs to take every single day is countless. The number of decisions any startup needs to take every single day is countless. The highest percentage of the important decisions at the early stage of a company are taken by the CEO. Therefore, VCs prefer to back CEOs with a strong decision making ability, people feeling comfortable of taking actions within a short period of time and with limited information available. As is often said, the best thing you can do is take the right decision, the second best thing you can do is to take the wrong decision and the worst thing you can do is to do nothing. Indecision may slow a large company, but it can prove to be fatal for a startup.


  1. Communication skills

Early stage CEOs must be great at communicating, since they are the face of their company. Startups often attend pitch competitions, events and therefore networking is a vital part of their existence. CEOs must have the ability to communicate effectively and efficiently to customers, investors, press and peers. Having a great vision is one thing, being able to sell it to others is another.


  1. Administrative skills

CEOs should also be able to manage their company from an administrative point of view. This includes various functions, like recruiting new people but also making sure a project management structure is in place. The CEOs that VCs are looking for are organized people, hith the ability and skills to recruit highly skilled, enthusiastic tea members.


  1. Open for coaching

While a CEO should feel comfortable taking decisions under uncertainty, he should also seek for the advice of other, more experienced people. According to Arthur Rock, pioneer of the Venture Capital industry, “an essential characteristic for the entrepreneur is to know whom to listen and when to listen. Some CEOs only listen to what they want to hear, because of fear of the truth; in other cases its because they are arrogant or because they are surrounding themselves with yes-men. A lot of managers simply will not accept criticism or suggestions from other people”. VCs are looking for CEOs who are open to criticism and are using feedback to improve.

Being a CEO of a startup requires a lot of different skills. It can be the most fun job on the planet and at the same time the most challenging one. And the quality of the CEO tends to be one of the most important criteria when deciding whether to back a team or not. In the end, the quality of the CEO has the highest correlation with the success or failure of a business.




A lot of the ideas discussed were taken by a great book by Justin Camp, called Venture Capital Due Dilligence, a Guide to making smart investment choices that I highly recommend to anyone wishing to get a better insight to the criteria used by VCs when assessing an investment opportunity.

3d printing is changing the world as we know it..

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Until now, 3D printing has largely been used by product designers and hobbyists and for a few select manufacturing applications. However, the performance of its machinery is improving and prices are rapidly declining, both for printers and materials.

With 3D printing, an idea has the potential to go directly from a digital design file to a physical product, skipping many traditional manufacturing steps and redefining the entire manufacturing process.

The interest of early adopters on 3D printers is overwhelming. Last April, only within 3 days, Micro $299 3D printer surpassed $2M on kickstarter. In total the project managed to raise $3.4M from almost 12,000 backers. The idea seems simple. A 3D printer designed for everyone, in order to turn ideas into life, offering a fantastic experience.

Entrepreneurs have been very creative in exploring the new possibilities opened by 3D printing. One month before Micro, Foodiny was on Kickstarter, with a goal of raising $100K. Although the company did not reach that goal (reached $80K) the whole idea is very interesting. A 3D food printer appliance. OF course Foodiny was not creating food, rather using fresh material imported into special capsules. TechCrunch was writing “Instead of forcing people to rely on highly processed convenience food that’s larded with additives and unhealthy levels of salt, as microwave meals generally are, they want Foodini to get more people cooking with fresh ingredients, rather than reaching for that pre-processed packet.”

More and more ideas of 3D printing have appeared on the world wide web. People found a way to 3D print guns, starting lengthy discussions on this technology. WIRED magazine writes in a recent article that those partially printed semi-automatic weapons are powerful, military-grade firearms, and because their lower receivers were printed, they are largely unregulated.

The implications of 3D printing are also huge in medicine. In January 2014 Dutch surgeons successfully placed an entire 3D printed skull dome over the brain of a 22 year old woman suffering from a rare bone disorder. According to the surgeon, “The patient has her sight back entirely, is symptom-free and back to work. It is almost impossible to see that she’s ever had surgery”. In another case, a 3D printed heart model saved the life of a young 14-month old boy with heart defects. The doctors used the 3D model to study the heart’s defects and save the boy.

3D printing is a disruptive technology and we are currently only experience its beginning. In the following years the technology is expected to mature and start showing the true implications to the human life. No one can be sure on the possibilities that this technology opens. But what is beyond any doubt is that it is already changing the world as we know it..


PE forum in Athens

Last week I was invited to give a presentation at 4th pan European Private Equity and Venture Capital Forum in Athens. I was participating in the second panel, focusing on Venture Capital, together with Partners from 3 Jeremie funds operating in Greece. The event was organized by Financial Acedemy, organized of various conferences.

The focus of the presentation was about accelerating early stage, high tech companies in Europe and of course zooming in Eindhoven.


I started by explaining a bit what DEC does and then focused on Startupbootcamp HighTechXL. I especially concentrated on the rationale behind setting up an accelerator program, but also the main differences from a typical web-accelerator. High Tech startups are different, posing dissimilar challenges and needs from most software startups. Still, the accelerator model can add significantly to their value.

The panel finished with a discussion on the future of Venture Capital in Greece with many questions from the audience.


The other panels were also very interesting, with renowned speakers touching stimulating topics. The first panel focused more on the asset class of private equity, while the third panel focused on the Greek startups.

Wearable computing is here, and is opening so many opportunities for new companies.

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The Internet of things is already transforming industries. In fact it is already transforming the way people live. More than 50% of internet connections are already “things”. And although there are already more than 15 billion permanently internet connected devices, still the volume of internet traffic that comes from things is the minority. The next big milestone is the Internet of Everything. In the internet of Everything things will be creating more traffic than information and people.

Everything is becoming smart. Smart fabrics, smart city frameworks and smart pills are on their way. Some of these developments might take years. And some are already there.

Wearable computers are one of the most talked about categories, and an important factor contributing to the growing adoption of the internet of everything. Wearable computers, are devices that can be worn on a person and have the ability to connect and communicate to a network, either through embedded connectivity or via another device (tablet, smartphone) using Wi-Fi, Bluetooth or another technology.

These devices come in various shapes and forms, ranging from smart watches, smart glasses, health and fitness trackers, health monitors, wearable scanners, smart clothing etc.

We have been hearing about these devices for many years, but is 2014 going to be the year of wearable computers? Deloitte, in its Technology, Media and Telecommunications predictions for 2014, predicts that smart glasses, fitness bands and watches should sell about 10 million units in 2014, generating $3 billion. Of these, smart glasses are expected to generate most revenues, selling about 4 million units at an average selling price of $500. The mass launch of smart glasses is expected to be met by skepticism and delight, as is usual with the emergence of any new digital form factor. Therefore, the first models of smart glasses are likely to appeal only to a niche of early adopters. Still, Deloitte believes that at a global level the volume of early adopters, even in 2014 can well be in the range of millions, increasing to tens of millions only in 2 years time and surpassing 100 million by 2020. Cisco expects that by 2018 there will be 177 million wearable devices globally, growing at a CAGR of 52%.

The Venture Capital industry has shared this view. Recently various funds have been launched, targeting specifically the wearable technology market. Only in 2013, $458 million were raised in funding across 49 Wearable Tech deals, while Intel raised recently a $100 million fund to invest in Internet of Things and Wearables in China. Venture Capitalists expect that a number of new billion dollar companies will emerge from this new category of devices. Enhancements in technology have allowed the vast growth of these devices. Compression of computing and other electronics allow these devices light enough to be work. Still the opportunities for new entrants are numerous. More startup companies are expected to try to combine fashion to meet personal styles, especially in the consumer electronics segment. App development is also a key imperative for all wearable device manufacturers. A large range of apps will be core to the devices’ utility, those apps being fundamentally different from those of smartphones’ or tablets’, due to the different nature of the devices. Taking into advantage the unique characteristics of wearables, together with location based services and augmented reality will also foster semiconductor startups, which have vast problems with energy consumption to tackle.

To sum up, wearable devices are the next stage in the roll-out of digital connectivity in our professional, social and private lives. They represent continuity, which will enable people to stay permanently updated with the flow of information they need. Because of their emergence a whole new set of challenges arises, waiting for eager entrepreneurs to tackle them and eager investors to finance them, in the chase of the ‘next big thing’.



The Internet of things is coming, Gartner

Hype cycle for the internet of things, Gartner.

Technology, Media & Telecommunications Predictions 2014, Deloitte

Cisco Visual Networking Index. Global mobile data traffic forecast update, 2013 – 2018.

Wearable Tech Investing Snapshot: $458M Raised in Funding Across 49 Deals in 2013, CB Insights


Demystifying Venture Capital Funds. Part I

This article had originally appeared on, but in the Greek language. Here is the first part in English.

You can find the original article here


Many articles have been written regarding Venture Capital (VC) funds. Still, most of the articles are placing too much importance on technical jargon and forget to answer the most important question regarding how VC funds work. Understanding the motives behind VC funds can be very useful not only during a negotiation of a term-sheet, but also later in the lifecycle of a company in case a VC is participating as an equity partner. The basic principles of operation of a VC fund are probably known. This post will try to demystify also the least known aspects of how VC funds operate, the initial stages, their management and also the internal and external pressures they have.


  1.        Typical structure

Every fund consists (normally) of 3 entities.

The first entity is the management company and usually belongs to the senior partners of the fund. The employees of the fund (secretaries, assistants, analysts, associates etc.) are registered in this company, which is also responsible for all the expenses of the fund (office expenses, travel costs, salaries etc.)

The second entity is the limited partnership. Every time you read an announcement about a new fund, in essence a new limited partnership has been established. The investors of the fund are called Limited Partners (LPs).

The last entity is called general partnership. This is the legal entity which has the role of the general partner in the limited partnership that was mentioned above.

Important for entrepreneurs: VCs also have a “boss” to whom they answer for their decisions and performance; their investors (LPs).


  1.        Life cycle

The life cycle of every VC fund consists of 4 typical stages, while its total duration (after securing funding) is approximately 10 years, with the option of extending it (normally for 2 years).

The first stage is called fundraising. During this stage, like every startup, VCs are looking for investors. They pass from the same experience that every startup passes, pitching their new fund, talking about strategy, the uniqueness of the approach, the experience of the team and past performance. 99% of the total amount of the fund coms from the LPs, while usually 1% comes from General Partners, so they would firstly show to their LPs their commitment to the fund and secondly also bear some risk by having skin in the game.

Potential investors (Limited Partners) of these funds are academic institutions, banks, companies,  and bigger funds called fund of funds. Furthermore other possible investors are insurance companies, pension funds, family offices and governments.

Important for entrepreneurs: It is important to know whether the VC you are discussing with is in the fundraising process or if it already has a fund from which it is investing.


The second stage is called Investment Period and lasts on average 5 years. During this period, VCs find and invest in new innovative companies. After the end of the investment period VCs don’t invest in more companies but only provide follow on investments to their portfolio companies. Usually with the end of the investment period of the fund, the fund managers start fund raising for their next fund..

Important for entrepreneurs: It will be useful for you to understand at what point of the investment period the fund you are discussing with is at. When a VC is in the beginning of its investment period it might be more selective with its investments, while when it is in the end of its investment period it might be less selective and decide easier on making an investment.

The third stage is called Holding Period and is the stage where VCs are trying to increase the value of their portfolio companies. They usually take a seat on the Board of Directors in every company in which they have invested to and they try, using their experience and network to find the best strategy, make the most useful partnerships and help companies grow.

Important for entrepreneurs:It will be useful to understand the amount that VCs have reserved for every company, and especially for your company.


The last stage is called exit period and during that stage they are trying to sell their equity stale or even the entire company. This can happen by either having an IPO (Initial Public Offering) and take the company public (in the stock exchange), have another player acquire the company or find another investor who might be willing to buy the VCs stake. Another possibility is that the founders of the company might want to buy back the stake of the VC in order to have back 100% of their company. Entering the stock exchange is almost always the preferred exit path, but also the most difficult.

Important for entrepreneurs: When signing a term sheet or a contract with a VC read carefully and understand the rights you give to your investors regarding their decision powers on the potential exits. It can be the case that VCs veto an exit that looks great for an entrepreneur because it is far away from the financial return targets they have set together with their LPs.

Startupbootcamp HighTechXL investor demo day

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The investor Demo Day of Startupbootcamp HighTechXL took place on 21st of February at the Evoluon in Eindhoven.It was a very exciting day for everyone. All the startups on stage, but also for the team running the accelerator program. The startups had the opportunity to give an 8 minute presentation of their company to an audience of 700 people, including investors, entrepreneurs and executives of high tech companies.

Dream location

Evoluon is a symbol of the city of Eindhoven, as it was a science museum by Philips. The building is unique due to its futuristic design, resembling a space ship. During the demo day guests were seated in two levels and there was also the opportunity for networking in a third level.

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The pitches of all the teams were excellent. After weeks of continuous training all teams gave their best in telling their story to the audience. You can see all the presentations here:

Furthermore you can read more about the pitches from a nice article by startupjuncture here.


Some teams brought with them a prototype of their devices to showcase. Watly introduced their machine for cleaning water and providing power and connectivity, Ingeny showcased their DNA PCR machine and ThinkSilicon demonstrated Nema, their latest GPU amongst others.

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It would not be a successful demo day if it did not include opportunities for networking. During the break but also after the last presentation the companies had the opportunity to discuss with the attendees about potential investment opportunities, new partnerships and  future collaboration. Big names also were there. The former Prime Minister of The Netherlands, international investors from India, US, Singapore, Greece, Belgium etc, as well as the Dutch Ambassador in Athens.




Pictures from Jonathan Marks

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10 reasons Eindhoven is the dream location for a High Tech company

A slightly different version of this article, named 8+1 reasons Eindhoven is the dream location for a tech company appeared on VentureBeat.
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Yesterday the Financial Times published their annual study on European Cities and Regions of the Future for 2014/2015. In this study, Eindhoven was ranked in the third position as European city of the future after London and Helsinki. The city of Eindhoven is a new entry to this specific list, thanks in part to the incubation facilities existing in the High Tech Campus. After the study national television came to the Startupbootcamp HighTechXL office to interview once again the participating companies and discuss about  the reasons why they chose Eindhoven over all these possibilities that they could choose from.

As I have been working in Eindhoven for the past 1.5 year, I firmly believe that Eindhoven is the best place to start and grow a High Tech company. By High Tech, I am referring to sectors like semiconductors, nanotechnology, advanced materials, health tech, internet of things etc. Below you can find the 10 top reasons that back up my belief.


  1. The High Tech Campus. It is considered to be the smartest km2 in the Netherlands, maybe in the whole world. With more than 125 companies and 10,000 researchers, developers and entrepreneurs, everyone in the High Tech campus is working on developing future technologies and products. Everybody can have access to highly specialized facilities (like clean rooms), and network in the variety of the events that take place there. In the past this place was hosting the R&D laboratories of Philips and nowadays is the epitome of Open Innovation.HighTechCampusEindhoven1
  2. Eindhoven was recently named by Forbes, as ‘by far the most inventive city in the world’. This  specific study was based on patent density, one of the most commonly used metrics for mapping the geography of innovation. According to OECD, Eindhoven produced 22.6 patents per 10,000 residents, surpassing by far San Diego which took the second place with 8.9 patents per 10,000 residents.
  3. The number of big High Tech OEMs. Eindhoven is the home of Philips, NXP, ASML and Oce, amongst others. It is named also the ‘city of Philips’ and when you enter the city you can easily recognize it. The logo of Philips is everywhere. Old factories, big buildings, even the city stadium is called ‘Philips Stadion’. But Philips is not the only OEM in the city. ASML, the largest supplier in the world of photolithography systems for the semiconductor industry  has its headquarters near Eindhoven. In July 2012 ASML received a $4 billion funding from Intel . And of course there is also NXP, one of the worldwide top 20 semiconductor sales leaders.
  4. With the previously mentioned companies in the same neighborhood, Eindhoven is full of other Tier 1 and Tier 2 suppliers of these companies and of course full of highly skilled engineers from all over the world, willing to join any innovative entrepreneurial initiative.
  5. In 2012 The Netherlands ranked as the most entrepreneurial country in the EU according to the lobal Entrepreneurship Monitor survey. 7.2% of Dutch between 18-64 years old own or are planning to start a new company. The same number 10 years ago was only 4.9%.When compared to UK, Spain, Portugal, Italy, Greece, Germany , France and Belgium, the Netherlands has the highest media attention for entrepreneurship, the lowest fear of failure, the most perceived opportunities and also the highest score regarding the perception of entrepreneurship as a good career choice..
  6. Brainport Development is the local development agency trying to promote the region. The task of the organisation is to drive the region forward and make the economy of the region ‘future proof’. Brainport 2020 – Top Economy, Smart Society is a vision and a strategy along with a tangible implementation programme that can help to make the Dutch economy one of the world’s top 5 economies. The strength of the  region lies in High Tech Systems & Materials, Food, Automotive, Lifetec and Design. The aim and ambition of Brainport 2020 is to be among the top 3 economies of Europe and the top 10 in the world.
  7. It is in the center of Europe. One can take the plane and be in an important meeting in London within an hour, take the train to Brussels, Paris or Germany or take the car to drive in any city in Europe.
  8. Everybody speaks perfect English. Although Dutch is the official language, every person in The Netherlands is fluent in English, making doing business a lot more easy.
  9. Technical University of Eindhoven is in the city center and is considered to be one of the best technical Universities in Europe.
  10. Last but not least, Startupbootcamp HighTechXL, the first business accelerator targeting High Tech startups is located in Eindhoven. The HighTechXL team is looking worldwide to find the best and most promising high tech startups and bring them in The Netherlands for an intensive 3-month acceleration program.

Of course, as we are not living in a perfect world, not everything in Eindhoven could be perfect. Every person moving to Eindhoven to start or grow their business should be aware on the local weather. Rainy, cold and windy as it may be, the weather will make sure you stay indoors working on your company.

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